ok so i'm not done for the day yet i actually have to complete a reflection of my marketing project that i just finished!
As we all know, I like to work alone which I am for this project but for the marketing project I worked together with a group and I am not gonna lie it actually went really well! We helped each other so much and ended up being so mature about the project and each separating it into equal parts. We also provided feed back to each other about our ideas so we could improve the overall quality of our work. Then, when it came to our presentation we were super well prepared and it went smoothly.
ANYways... now down to the nitty gritty:
SO for starters we had to establish research, before we began creating our census campaign and coming up with our own content, we decided it would be most effective if we first researched previous successful Census Campaigns from other regions of America. We ended up essentially researching two different campaigns in depth, the first was the NYC Census campaign for 2020 and the Alabama Census as well. From studying these campaigns we were able to come to a couple conclusions. My group and I decided that we wanted to replicate these successful techniques in our own way. We determined this campaign we also determined that it is beneficial to establish a culture and personality to include all people of the city and make it comfortable for everybody in many ways. We wanted our target audience to feel comfortable with the government so we studied campaigns that did just that.
We have devised a number of ideas for the census to create a presence on social media. Since the age of our target audience heavily uses all forms of social media, we believe this will be a useful media outlet to devote some time and energy into. We devised different plans of our campaign across all forms of social media and highlighted reasoning for each decision. We included plans of promotion to promote the census at events that take place around weston and also within schools. Then we included our very important video spots and print components.
Although I was not the one who created the print components, helping out Manuela and seeing what she created I believe helped me understand the process further and I feel more prepared as I will need to devise a movie poster in the near future. Overall, working on this project helped me understand further all that goes into a final product. I feel more prepared going into the portfolio project having this project been done successfully and I look forward to what is to come.
Lots of love,
Katalina
